‘Footfall’ is a time-series statistic that is used to measure the number of people is received within in a specific location and a given timeframe.
Aggregated footfall data is used to compare the popularity of each point of installation; historical data can be gathered and stored over time and can be used to monitor an increase or decrease in visitors.
Footfall counters are automatic, sensing technology-based approaches for quantifying footfall statistics. This technology is also often referred to as ‘pedestrian counters’ or ‘people counters’.
Businesses and Retailers measure footfall for a variety of reasons: to gain valuable analytics and key performance indicators, to improve the visitor experience, to save money, to see current occupancy and to optimise operations.
Community agencies use footfall to measure attendance as a foundation for budgeting, staffing, and service requests while combatting increasing financial pressures.